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Screen Appeal Matters: Make a Great Digital Impression When Selling Your Home

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Screen Appeal Matters: Make a Great Digital Impression When Selling Your Home

15

Jun 2022
Screen Appeal Matters: Make a Great Digital Impression When Selling Your Home

If you’ve ever browsed homes for sale online, you know some listings stand out more than others. Your property’s “screen appeal” matters, and making a strong digital impression can inspire buyers to pause for a more thorough look and schedule a tour. In the 2022 Home Buyers and Sellers Generational Trends Report, the National Association of REALTORS® reports that  97% of home buyers searched for properties online. This number is no surprise, and it’s an important one to note. If 97% of buyers head straight to their computers to buy their next home in Knoxville, you want your property to capture their attention first. By utilizing the best digital tools and putting 110% effort into every listing, our team provides you and every potential buyer a great experience and the necessary digital tools for a successful real estate transaction.

Ways We Enhance Your Property’s Screen Appeal

Professional High-Quality Property Media

You know the frustrating feeling you experience when you shop online, and the item you want doesn’t include enough photos for you to feel confident in what you’re getting? That’s how home buyers feel when a property listing doesn’t include high-quality photos. We avoid that frustration by providing home buyers with everything they need to decide if they want to tour your property. This respects your time and theirs. We work with a professional real estate media team to develop high-resolution images, drone videography, 3D virtual tours and 2D floor plan drawings of your property, and we work with you to make sure media shoots are scheduled at a time that works with your schedule. In advance of the media shoot, we explain how to prepare your home and suggest staging techniques to showcase each room in its best light.

Clear Property Descriptions with Local Flare

High-quality media is only one aspect of enhancing your property’s screen appeal. Your property description is important too. When we write your property description, we include details about your home that photos can not relay such as recent improvements, new appliances and community features. We also include local information to provide potential buyers a feel for the type of lifestyle the property provides. We know the Knoxville area well, and we use our insight to highlight nearby stores and restaurants, interstate access, school districts and community spaces. Many out-of-state buyers are moving to East Tennessee, so this type of information is especially helpful for those who are unfamiliar with Knoxville’s unique communities. We also know buyers are often browsing multiple properties at once on their device, so we structure your property description to be easy to read and scannable. By providing the most important information up front and using clear vocabulary, we help potential buyers quickly decide if your property is a good fit.

A Custom Property Landing Page

To take your property’s screen appeal to the next level, we create a custom landing page to house all of the property information. The page has a unique URL and contains the photos, video, 3D tour, floor plans and property description. We link to this page when we market your property on social media and share it with other agents, so your property makes a strong first impression from the first click. We also share your property on popular real estate websites including Zillow and Realtor.com. 

When it comes to choosing the best Knoxville real estate agent to sell your home, we know you have options and that it can feel challenging to determine who will provide you the most value and sell your home for top dollar. We highly recommend interviewing any potential real estate agent before you commit to working with them to make sure you understand their selling strategies. A real estate agent who is willing to invest in using the most modern real estate techniques and understands how to strategize for the current market will ultimately provide a better experience and a higher return on your real estate investment. If you are ready to sell your home in Knoxville, we are here to help. Contact us today to get started.

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